Real Estate Marketing Ideas, Strategies, Tools and Implementation

Getting to sell, rent or let out a property may sometimes be a daunting task; especially for real estate agents that are just starting out. In this article, I will go through all the available real estate marketing ideas that will help you to be successful in your property letting and selling business.

First thing to remember when it comes to real estate marketing ideas is that, one single idea out of the lot may do the trick; and at the same time, you may have to combine some of these ideas to get a perfect result.

Be that as it may, let us go into the nitty gritty marketing of properties.

Wait a minute…….


What is Real Estate Marketing?

Real estate marketing is the promotion of your property business through all the necessary available medium to get leads and make sales. It may also be term ways to promote your property and accommodation business to prospects; for letting or selling.

As you could see from the definition above, lot of promotions and campaigns are involve in order to sell or rent properties. In other words, you need to put on good marketing efforts to start and run a successful real estate business.

As much as you can put in the effort, you will reap the rewards associated to real estate business. As a matter of fact, you are not the only individual looking for ways to market your real estate business; many experience property agents are in the dame dilemma.

For this reason, I have come up with solutions for agents and property business owners.

Best Real Estate Marketing Ideas

How to market a property, Flats to rent in Lagos, Property for Sale in Nigeria

In order to be a successful real estate agent, you will have to market your business and services aggressively; not only using the word of mouth strategy, but also practicing some of the most effecting marketing advice mentioned below.

Here are the best real estate marketing ideas used by the experienced realtors.

1. Use Online Property Platforms

From time to time, agents, developers and real estate business owners leverage on the services of various property websites. These website help agents and developers to showcase their properties to prospects.

Generally speaking, each countries has various online property platforms that will suite individuals’ need. For example, rightmove.co.uk and zoopla.co.uk are popular in the United Kingdom for property agents to market their services.

Similarly, a good real estate and property website in Nigeria will serve Nigeria agents better. Nevertheless, these websites have their pros and cons. With some, you will have free listings of your properties, while you have to pay to list your sercices with others. You just have to check the sites out first to see what types of package is best for you.


2. Market you Services with Own Real Estate Site

Having your own real estate website to showcase your business and services is not a bad idea; in fact, it is highly recommended to combine it with any of effective real estate marketing ideas used by the property pros.

Just like any other business, your site is your online shop front. On the positive side, it is the only platform where you can market your own real estate services; at the same time, market for other property service providers.

You may look into how much it will cost to build a website in this sector. Although, the cost mentioned in that article was just an average for general websites and blogs; the real cost to build real estate website may defer.

3. Use Real Estate Sales Agents

Real Estate Marketing Ideas, Real Estate Marketing in Nigeria, Real Estate Marketing Strategy

If you really want to capture your local audience, I will advice you to use local sales agents. With sales agents, you will be able to give specific instructions on what and what you expect them to do.

Additionally, using local sales agents has its own advantages; such as neighborhood Knowledge and physical one-to-one relationship.

In using professional local sales agents for your real estate marketing, you will have to equip them with necessary information needed to carry out the job.

Most compelling evidence shows that using local real estate sales agents yield better results when it comes to property marketing.

4. Offer Freebies

Using freebies to attract prospects to your business and services has been recognized as one of the best real estate marketing ideas ever used. In fact, it is a strategy that has worked for many years in the industry; and it is still working now.

We all like freebies; especially those tangible free gift we get for patronizing or buying from some companies. To a business owner, these cooperate gifts may be small; whereas, these free gifts are valuable to customers.

Presently, I know of a particular real estate company in Nigeria that gives out free designer wristwatches to any tenant that takes up any of his rental property in Lagos.

For the little gesture, this company recorded high demand on his rented properties.

5. Use other Marketing Platforms

With the advancement of internet and technology, there are new effective marketing platform being launched everyday. These platforms are useful if you know your target market.

With your target market in mind, you can customized such marketing platform to serve you the way your want to be served. In addition, you will be receiving 100% value for money.

Remember, a question most real estate agents asked is…….

How do I generate more leads?

These marketing tools are designed to work using Artificial Intelligence (AI); that is to say, they are machine marketers for you.


6. Go into Partnership

This type of real estate marketing idea is ideal for property developers. As you may know, partnership involves sharing individual skills and resources; and at the same time, pool money towards a common goal (if need be).

Therefore, a kind of partnership that may exist in this type of relationship will be symbiotic; where one party will provide the fund and products (that is the property) and the other party will market the products.

Additionally, the party marketing the products are always on commission; that is to say, they will take a percentage for each property sold.

7. Create Real Estate Community Forum

There are various business community out there. Creating and managing a real estate community forum is an ideal way to market your property business.

Using this type of marketing idea is good. In fact, it is rated as one of the best real estate marketing ideas ever know to man.

Why is it?

It is simply because it create an avenue for you to bring in like minded people. Individuals in the group have on main purpose; that is to say, they are real estate investors or property buyers.

With the forum, you will have the privilege to hold data and control so many parameters; not only will you have direct access to all members of the forum, but also have the opportunity to get an idea of individuals goal is.

8. Email Marketing - Good Real Estate Marketing Ideas

Email Marketing, Marketing Strategy for Real Estate, Real Estate Marketing Strategy

Generally speaking, email marketing and the likes of Social Media Marketing (explain below) are ideal for real estate promotions.

Agents and brokers need a good email marketing system such an inbuilt email management system; or an email manager like “Mailchimp” to manage their email marketing.

In order to get the best out of your email marketing campaign, you will need to follow the rules below.

Rules of email marketing campaign are:

By following the listed set of rules, you give your real estate a good change of success.

  • Target Right Set of Clients

Sending out marketing emails to undefined clients is bad for your business. This will likely not convert.

You need to be focus on those clients you are targeting to get the best results. In other words, your email marketing should focus on the particular segment that would be most likely to convert. 

  • Make Good First Impression

To catch the attention of your readers, you need to make a first good impression with your email. Without that, your email campaign may just be a waste of time.

Make sure the content of your email is professional; and at the same time, it should have value. By all means, make it make it something that is engaging.

  • Make Your Email Educative

Another key point to mention when using emails as a marketing campaign is that it has to be educative. Most readers will just discard your email if has no good content within it. By saying content, I mean it has to be educative.

  • Personalize Your Email

As an agent or broker, you should personalize your emails to clients; not only will it draw more attention from your readers, but also has higher open and click through rate.

On the positive side, personalized emails breathe life into email marketing campaigns; and at the same time, it will improve your email campaign performance.

Therefore, when sending out email campaign, always personalize to achieve best performance.

  • Call Audience to Action

As shown above, getting leads and sales is the only way to measure your email marketing campaign. Therefore, you need to motivate your readers and prospects to take actionable steps on the email toward becoming a customer.

Inasmuch as you follow these rules, I am confident your email marketing campaign will yield good results.

In fact, great internet marketers has made it clear to us that this call to action (CTA) is the most important part of any email campaign.

If that is the case, why not join the expect, turn you audience into clients by integrating a good call to action on all marketing emails sent out.

Obviously, you could see that implementing good email marketing strategy will grow your real estate business.

9. Leverage on Popular Social Media Platform

As a property agent or broker, you need to give your business marketing campaign a wing to fly; and the only way to do that is by having a solid social media presence.

This will create a good brand awareness and trust for your business. Also, it will help you find your target audience. With millions of daily social media user, you need to take advantage of the opportunity presented to you through these platforms.

How do I use social media to market my real estate business?

This is one of the major questions I get on a daily basis. I believe few of you reading this article will also want an answer to that.

For this reason, I will list the important bits needed to be successful with social media marketing. Presently, this is one of the best real estate marketing ideas that is yielding good results.

So………..

Here are the best tips to effectively market your real estate business on social media platforms.

  • Choose the right platform

With the numbers of social media platforms available today, you will need to choose the right platform for your business.

For example, you may use Facebook as your preferred marketing platform. With Facebook, create and customize your own page to suite you.

Additionally, you have the opportunity to use the platform to grow your audience.

By all means, I will encourage you to use all the popular social media platforms. You never know where you prospects are

  • Engage Your Audience

By engaging your audience, you will be creating an interactive atmosphere. Additionally, post contents that will interest them, make it interactive and encourage them to make comment.

This sort of audience engagement will not only give you an insight into what people expect from your type of business, but it will also help you to take advantage of social capability. That is to say, it will give you an added advantage when it comes to customer demands ans social awareness.

  • Brand Yourself

Equally important to a good real estate broker or agent is the company brand. If you get your social medial marketing strategy wrong, your brand may suffer; but get it right, you will be in a dream world.

As an effective property selling and letting agent, you stand a better chance of elevating your brand value. Your audience will follow you, trust you and find it easy to refer you to friends and family.

Today, many of the real estate professionals I know uses social media platforms to market their real estate business brand.

  • Share Useful Post and Videos

To successfully take advantage of the effectiveness of social media platforms, you will need to post at least an update per day.

This daily post should go into your top chosen social media platform; while you may allocate weekly updates for the rest of your social media platform.

With regular posting (videos or other contents), you gain more exposures of your brand and business. Not only will you gain required exposure, but also gain valuable backlinks to your website.

I will discuss more on backlinks in the “SEO” section below.

  • Provide Value

With your daily or weekly posts mentioned above, you must make sure that they provide useful contents. By so doing, you are creating a valuable leads to your real estate business.

You can sometimes incorporate lead magnets into your valuable posts; this will help in getting potential buyers contact details.

In addition, valuable contents on your page attracts new followers and audience.

  • Build Your Community

One of the most useful real estate marketing ideas we have today is the use of a community on the social media platform. Create a community of like minded individual, build that community and market to them.

For example, you can create a page on Facebook; or create a real estate forum platform of your own.

Many real estate make the mistake of getting as many followers as possible; but, what will these large followers profit your business?

Most of the time, the large followers will not be of added value to you. I always advice my students to channel their energy towards building audience that are interested in real estate; and at the same time, audience that will be engaged.

As a property business marketer, building a community has its own advantages. Such could be encouraging audience to engage with each other; while doing so, they will be helping to promote your contents.

10. Use Google Adwords

I am pretty sure you are familiar with the google adwords program or the PPC. With it you can promote your flat, apartment, house and any other related property business.

On pretty cool advantage of using Google to promote your business is your more exposure on both google search result pages and also on many of Google partner programs.

Using google adwords to promote your real estate business is one of the most effective marketing tactics; not only will it help you generate new clients, but also good for remarketing.

For those looking to have a better understanding remarketing, the video below can help.


Other Real Estate Marketing Ideas to Consider are:

As shown above, there are various ways to promote a property business. Nevertheless, It has never been ascertained that one way is better than the other.

Most times, I advice my estate agent friends and brokers to combine few of the marketing strategies and tactics for best results.

But wait, there are still more few ways to market your businesses and brand.

Here are few more examples of marketing strategies in real estate.

11. Employ The Use of SEO to Drive Traffic to Your Website

Search engine optimization (SEO) is my favourite of them all. But why do I like it so much?

Well….

I do SEO myself and it has help my business and my clients business too. Uniquely, SEO is an online marketing tactic that has stand the test of time.

How do you use SEO to promote real estate business?

You can use a white hat SEO tactics. It is the only pure strategy to get high ranking in search engine result pages (SERPs).

You may contact a good SEO company or professional to do this for you. Although, you may do it yourself; you will only need to go through some lessons.

Comparatively, SEO is the best type of marketing strategy that drives traffic to your website.

12. Use Copywriting for your Marketing

As a real estate broker or agent, you need to master the act of copywriting for your marketing and advertisements. If you can not do it yourself, get the help of professional copywriters.

What does copywriting entails?

As defined, it is the act of writing powerful and engaging advertising promotional materials.

When you write such promotional materials, your reader could have a feel of what you are selling; and at the same time, such marketing materials could help acquire new clients.

Whatever line of real estate business you are, I will advice you incorporate copywriting into your strategy. Many realtors and brokers has testify to its effectiveness.

13. Connect With Influential

At the present time, influential marketing is growing by the day. Many business owners now take advantage of the benefits associated with it.

Before divine into this topic, let us look at…….

What is Influential Marketing?

It is the use of influential individuals mostly on social media to promote their products and services. These influencers help business owners create a buzz for the products and services to be noticed.

On the other hand, realtors can emulate these form of marketing tactics for their business.

In reality, there are different types of influential to use depending on the business sector’s buying audience. They could be consumer-buying or other types; like bloggers, reporters or industry experts.

Most compelling evidence shows that these influencers act as your gateway to promote your property business.

As a property or real estate broker looking to use an influencer to promote your business, I will advice you identify the best influencer in the industry that will swing thing in your way.

14. User Generated Content Strategy for Real Estate Marketing

This is an unusual for of marketing for property sellers, but it is one of the most effective way to advertise your business.

User Generate Content (UGC) has now become one of the valuable content marketing strategy used by marketers. For example, Coca-Cola used the UGC to increased the company market share and sales when the launched the Share-a-Coke campaign advert.

Likewise, many other companies are tapping into the benefits associated the the UGC marketing strategy. As a matter of fact, one of the Nigeria leading real estate company used this strategy to sell more properties in Lekki-Ibeju, Lagos than any other agents in the area.

Real Estate Marketing tools, Suggestions and Ideas

If you are looking to be successful as an agent, you need to consider using some of the available real estate marketing tools; these are the tools that will simplify your advertisement actions; and at the same time gives you an effective promotional campaign.

Therefore, for those property agents and brokers looking to have more leads and sales; here are the best real estate marketing tools and techniques:

  • Get A Professional Website

Your website is your shopfront and must be done professionally. For one thing, you need to understand that your site gives you the flexibility to market all your services; at the same time, you can market for others too.

Why is a website a good real estate marketing tool?

Whether you are a broker, developer, agent or investor, the benefits associated to own website can not be undermined. Not only will it promote your brand online, but also stand as an important marketing asset for your business.

  • Use Powerful Social Media App

Social Media Marketing is powerful, using it for advertisement and promotion is an ideal thing to do.

There are few good social media apps to us; they will help you be on top of your real estate marketing.

  • Email Marketing Software

As mentioned above, mailchimp and few other email marketing software are doing the magic. Get a good email marketing software to promote your real estate business.

Conclusion

As shown above, real estate marketing entails a lot; only dedicated agents, brokers or develops can take advantage of numerous marketing tools available in the market today. These tools could be all you need to take your business to the next level.

While many agents find it difficult to get leads and sales, the smarter ones uses the combination of the above marketing ideas attracts more clients to their business.

All things considered, any successful property business owner need to get their brand out there; in order to do this effectively, this “real estate marketing ideas” post could be of good help to your strategy.

Yokebay

Koye Beckley is an Entrepreneur, SEO specialist and a Trainer. He is the founder of Yokebay.com and has published numerous business related articles that has high ranking position on search engine result pages (SERP). He is passionate about helping business owner grow their online business through search engine optimization (SEO); at the same time, he lives to travel the world.
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