7 Free Little Known Effective Online Marketing Tools For You

As a marketer, how effective are your online marketing tools? Or better still, what are the most effective digital promotional tools out there? These are questions that most search engine optimization (SEO) professionals need an answer for.

Search Results for Real Estate Marketing, Online Marketing Tools, Website Promotion

As an online marketer, your goal is to ranked on page 1, position 1 in search engine result pages (SERPs).

Ranking on SERP page 1 is good; whereas, getting to the number 1 position is golden.

Of course, you will have put in few efforts in order to get to that position. I can tell you that it is not that straight forward.

Hence, such effect and the use of appropriate online promotional strategies will give you desired results.

Although it may take some time to achieve that feat, just be rest assured that it can be done. In fact, you can achieve it faster than you think using some simple and effective online marketing tools.

For example, the image above gives you a more detailed analysis for a particular keyword phrase – “Real Estate Marketing”.

If you take a look at the said image, you could see where I labelled ‘A’. This is an example of such online marketing tool that I will be looking at today.

So, let’s get started.

What is Online Marketing Tools

More often than not, many online marketers use the phrase “online marketing techniques”; when they want to talk about “online marketing tools”.

Both phrases may relate to internet promotion of brands, products and services, but they are different. Using them in-appropriately give a different meaning.

For this reason, I will give you a better understanding of both phrases.

Here I go.

Online Marketing Tools are automated software and platforms used for internet promotions and campaign management.

These automated software and platforms are build to manage a site promotional activities; from keyword research analytics to effective competitor analysis. Additionally, they use different metrics to your advantage.

On the other hand,

Online Marketing Techniques are ways used in promoting online business. This could be through the use of social media platforms or paid advertising.

For example, the following are different type of online marketing techniques you can use.

  • Social Media Marketing.
  • Search Engine Marketing.
  • Email Marketing.
  • Affiliate Marketing.
  • Content Marketing.

As can be seen, these are some of the effective promotional techniques used to market on the internet. Here is an infographic representation for marketing techniques.

Technically the two phrases mean different things; but they are mostly used together to complement each other.

Now, let’s take a look at the various online marketing tools available in the market. These are the effective; but little known in the market..

List of Best Little Known Online Marketing Tools

Promoting your brand, products and services over the internet are moving at a faster rate these days. Is your marketing strategy on the same pace?

If you are keeping with the pace, great for you; but if not, you need to take action.

Here is a list of 7 best (little-known) online marketing tools to market your web business effectively.

Keywords Everywhere, Free Online Marketing Tool, Free Keyword Research Tool

This is my favourite free online marketing tool for keyword analysis.

Not only is it user friendly, but also give you a better insight into more than enough keywords that you may ever think of.

Keywords everywhere is an effective free keyword research tool to find great content topics and to know the search volume for those topics. In addition, it gives you advertiser’s data and competition rating.

To market online business, you need to analyze data.

Keywords everywhere do this for you. It is a free digital marketing tool in a class of its own.

Benefits of Using Keywords Everywhere?

It is an effective online marketing tool with the following benefits.

  • Easy installation on either Chrome or Firefox

Explicitly, Keyword Everywhere is firefox and chrome extension. Also, it is available to be used on multiple platforms, like Google Search Console, Keyword Planner, Analytics, Google Trends and many others.

  • It saves time

It feels good to be equip with a tool that saves you time when it comes to keyword analysis. In fact, once you download the tool, you’ll most likely say goodbye to all the time keyword comparing platforms and tools.

Keywords Everywhere will save you time that would have been spent on copying data from one website to the other. In a word, it directly displays the search volume for that keyword on your devices.

  • Show you monthly search volume for keywords

Keywords Everywhere is also know to be effective in the Google Autocomplete section. Not only will it display to you the average monthly search volume for a particular keyword, but also as give you list of additional keywords.

  • Analyze competitive data for different keywords

While you search for a particular keyword, Keywords Everywhere will suggest to you other competitive keywords. Additionally, it will analyze those keywords for you.

On the other hand, using it will give you access to keyword metrics for any list of keywords; at the same time, it let you download the list in Excel, CSV or PDF file formats.

  • Cost per Click advertising price

This free tool also offers you something extra.

If you ever wonder the cost per click on (CPC) Google adwords advertising, this tool shows you that too

As can be seen, Keywords Everywhere is an effective keyword research tool worth using. Nevertheless, you can combine its usage with Ubersuggest, Kwfinder and Ahrefs tools.

A software program developed for and used on the Advanced Marketing Institute website.

The software program will analyze your headline and give it a score based on the total number of Emotional Marketing Value (EMV) words in it.

For this article, it,s EMV score is 50.00% (see image below).

Emotional Marketing Value Analytical Tool, Emotional Marketing Value Headline Analyzer, EMV Tools

As shown above, the system is simple to use and provides clear, useful feedback. In this case, the program was able to detect that the article headline appeals equally to people in the intellectual and spiritual spheres.

As communication is the key of effective marketing, so is the headline of your content. Go ahead and try the Advanced Marketing Institute EMV software; it could be all you need to attract more audience to your post.

3. Pingdom Page Load Speed Tool

The page load speed of your website matters. For this reason, before you invite hundreds of thousands to your site, make sure your web pages are fast and user friendly.

How fast are your site pages?

A slow website will miss out on search engine free organic traffic. In fact, one second slow loading time on your site can decrease conversion by up to 7%.

In general, the page load speed on your website has two primary effects –

  • Search Engine Optimization Effect: It can help or hurt your search engine optimization efforts. In other words, it will negatively affect your search engine ranking; and
  • User Friendly Effect: Your visitors need to experience a faster load pages. Ultimately, a slow loading page will have a negative effect on your user experience.

Faster is better.

To begin with, you may want to try Pingdom. To do this, click on the Pingdom image above, it will take you to the website. On the page, you can check your web page speed performance, and use other speed analytical tools.

Here are other free sites loading speed testing tools.

  • GTmetrix.
  • Google PageSpeed Insights.

Inasmuch as you know what you are doing, these three tools are more than enough to help you improve your site page speed.

In addition, optimize your site for mobile users.

This free google mobile friendly tester will help test how friendly your website is for mobile users.

Hence, a faster website on all devices will have a positive effect on your online marketing campaign.

Great contents on your website is an effective inbound marketing strategy. With this in mind, you need to think of Yoast.

Yoast SEO has both free and paid packages. As a website owner, you can take out the free package. By doing so, you will still get value out of the software.

The only limitation I see with Yoast SEO is the fact that it is built for WordPress themes; otherwise, it is a plugin every blogger and website owner should use.

For every website and blogger using WordPress theme, Yoast SEO plugin should be a must installed one. Its effect was emphasized in the article – Blogging Tips to Increase Your Blog Success Rate. If you have a bit of time, try reading the article.

Let’s talk a bit more on Yoast SEO as an effective marketing tool.

Of course, Yoase SEO has both free and paid version of the plugin, I will only discuss the free version here; as you can get maximum benefits from it. Remember, other free SEO plugin suites cannot give you such maximum benefits.

As shown above (in the video), it work perfectly well for on-page SEO.

Yoast SEO plugin has its own features setting dashboard within your WordPress admin area. In other word, it comes with a lot of features. You can enable or disable some of them as you like.

What the advantages of using Yoast SEO?

  • Set your focus keyword

To rank higher in search engines, you need to compete on your industry keywords. With the Yoast SEO suite, you can specify your keyword and the plugin will guide you through.

  • On-Page SEO Analysis

I like this bit.

It gives you full and comprehensive analytical report of your content; whereas, most other SEO suite will not give you in the free version.

Not only will this report analyze your content title and keyword phrase density, but also analyze all your sub-headers and images.

  • Content Readability Analysis

An important factor when it comes to content friendliness. Yoast SEO has in-built Flesch Reading Ease analyzer. This will assess how easy your content is to read by audience.

  • Organize Content Structure

Whatever content you publish out there, I am certainly sure that you want it to rank high in search engines. With Yoast, this is one of the benefits you get. That is to say, the plugin help you with structuring your contents the way Google and users understand.

Overall, these are just few of the plugin benefits. As a matter of fact, Yoast SEO is considered to be a full on-page online marketing tool that does much more.

5. Browsershots: Behind The Scene Online Marketing Tools

Browser Shots, Online Marketing Tools, Website Browser Compatibility

When you market your brand, products and services online, you need to know how your web pages will behave in different browsers. This is an important issue often overlooked.

Getting your site to be compatible with different browser will increase your website usability and friendliness. In addition, it will help boost your website ranking in search engine result pages (SERPs).

As can be seen, website browser compatibility is extremely important to your online marketing success.

Therefore, a browser compatibility tool that is little known in the marketing world will do the trick for you. Its name is Browser Shots.

What is Browsershots?

Browsershots is website used to test your website’s compatibility on different browsers. The system allows developers to test their website’s browser compatibility in one place.

Like every other tools that I have mentioned so far, Browsershots is also free to use. Just enter your website URL in the space provided and click submit. Wait few minutes for the results to be display.

If your site has any browser compatibility issue, this will be display with a screenshot on the results page.

6. Fivesecondtest

How well are your website pages converting?

This should be one key area you must focus as an online business owner or marketer; because, the more conversion you have, the better it is for your business.

Therefore, if your website conversion is important to you, just take the five second test. This will give you a better insight on the following:

  • Users’ first impressions of your pages; are on point?
  • What is the purpose of the page?
  • Who do you think the intended audience is?
  • What are the main elements you can recall?
  • Did the design/brand appear trustworthy?
  • What was your impression of the site design?

Presently, studies show that people make decisions about a web site in less than 8 seconds.

Your site first interaction with visitors is critical to converting them to customers. Five Second Test lets you upload a sample of your site, have people view it, and then complete a series of questions about what they saw.

To use the free version, you’ll have to return the favour, and answer questions about other websites as well.

7. Soovle: An Ultimate Digital Marketing Tool

Soovle Search Engine, What is Soovle, How to find related keywords

I like Soovle. To me, it is a complete digital marketing tool that all online marketers need. If combined with Keywords Everywhere, you get all you need in one single page.

For example, image above shows Soovle in action. Not only does the image shows all suggested searches from major search engines, but also give results with the Keywords Everywhere characteristics.

But wait…….

What is Soovle?

Soovle combine suggestion searches from major search engines and show them all on one page.

If you’re looking to understand what people are searching for across multiple search engines, Soovle will take the keyword you enter, and show suggestions from all major search engines.

In addition, it show similar searches on the engines of your choose.

Uniquely, you can even download the keyword ideas displayed into a CSV file for later use and analysis. Try Soovle, you will realize how powerful it is as a marketing tool.