6 Cutting-edge Writing Tricks for Native Ad Campaign Excellence

Using ads in between your posts can be rather challenging if you don’t know how to choose them correctly. Native ads can offer a big solution to this problem and they can instantly help make your ads look a lot more natural and unforced.

Just like with everything else, there are quite a few ways for you to make sure that you make the most out of your native ads and make them work in your advantage.

In order to help you achieve that, here are some of the best writing tips in order to excel at your native ad campaign.

What are native ads?

Native ads are promotional advertisements where the look, feel and function follow the natural format where the ad is placed. Additionally, it follows the same media format too.

The most important thing to get started with is to get a better understanding of what native ads actually are and how they can be used on your website.

Imagine that you are running a beauty blog, where you talk about your favorite makeup products and brands. In order to include an ad which will be considered native, you will have to make sure that it is related to whatever you are writing about.

This can include anything from an ad about a makeup company you mention in the post to any product or service which is related to the topic you are discussing.

This will help the add look like an organic part of the article and help it not stand out. This is exactly what a native ad is supposed to achieve.

Benefits of using native ads

Advertisement Campaign, What are Native Ads, Advertise Related Products

One of the biggest benefits of native ads that have already been mentioned is that they seem very natural and don’t stand out as different from the body of the post. When your readers go through your articles, they won’t even think twice about the ads you have included.

On top of that, your native ads will have higher click-through-rates. When an ad is looking like a natural part of the post, your readers won’t be alarmed about their presence. On the other end, they will most likely be glad to see a direct link to the products or services you mention in your video.

Bridget Hernandez, a writer for Studicus notes, “Native ads are not only going to make it a lot easier for your audience to check the prices of whatever you are mentioning in your posts, but they will also help your posts perform better as you will be able to make more revenue from the ads in you choose to promote”.

1. Only advertise related products

The very first tip you should always be mindful about following is to make sure that every product you advertise in your posts is related to whatever you are discussing. As mentioned previously, this means that the ad you are choosing to promote will have to match the topic of the article you are posting.

If you don’t follow this trick on your posts, your ads will end up looking completely out of place. As a result, less of your readers will be interested in clicking on them and they won’t really think about making a purchase since your article won’t be promoting the products or making them seem interesting.

On the other hand, if the ads you include in your article are related to whatever you are discussing in your post, they will be much easier to read and look through. The point of native ads is to make them stand out from your post as little as possible and by sticking to only including ads which are related to the topic of the post you will make them look less promotional and more organic.

2. Use standardized vocabulary

If the ad you are trying to promote is in the form of a link, you should be mindful of the vocabulary you use in order to promote it. One of the main things you need to take into consideration is the vocabulary you choose to use in promoting your ad. The main point here is to continue using the same voice and style as the main body of your post.

In order to achieve that, you should use similar words and phrases which can already exist in the post. If this seems like a difficult task and making your ads blend in organically is too new to you, there are plenty of online tools you can use in order to make sure that the voice of your post stays the same.

Some of the best online tools you can find in order to make sure the proofreading and editing of your articles are effective are Grammarly and WowGrade. All of the mentioned tools and services can be easily accessed online and will help you either manually edit your content or work with professionals in the field who will be able to make sure that your ads are incorporated organically.

3. Incorporate SEO into your ads

SEO is a big part of every post and every website and it can be especially helpful when it comes to promoting certain ads throughout your posts. Keywords can first of all help you make your ads look more organic as they will keep your writing style the same throughout the entire post.

On top of that, keywords will help your content perform better on the results of various search engines online. This in return will help it become more noticeable and increase the chances of your ads being successful.

You can use simple tools such as Google AdWords and the KeywordTool in order to make sure that the keywords you use are going to be successful and will help your content and ads perform better with the target groups you are interested in attracting.

4. Keep it short and informative

When talking about an ad in your post, you will want to make it look as short and to the point as possible. Ads should not take up the biggest part of your post and you should try and not tire your audience with ads which are too lengthy and difficult to follow.

This will only result in them skipping through the ads and not paying any attention to whatever it is you are advertising. Keeping the ad short in length will help it blend into the main body of the post better and it will increase the chances of your audience going through it and actually reading what you have to say about it instead of just avoiding reading it completely.

5. Use calls-to-action

Another trick that can significantly improve the chances of your native ads getting more recognition from your audience is call-to-action words and phrases. These can be short in length and can be placed in various parts of the article where an ad is about to or has just been promoted.

Call-to-action phrases can help create a sense of urgency and motivate your readers to click on the links you are promoting. These can be quite simple and easy to create and you don’t have to worry about not having a lot of experience in creating them. Here are some simple examples of call-to-action phrases in order to help you get started:

  • You can get your own through…
  • Don’t miss out on this great offer!
  • If you would like to give it a try for yourself, all you have to do is follow the link…

All of these phrases will help your ads look a lot more enticing and approachable and they will make your audience think that you are giving them a great deal. This will essentially make your native ads look necessary and useful and they will make them look a lot more natural.

6. Don’t make it look too promotional

On the other end of the scale, you will have to make sure that you can tell when you can be a little more promotional with including an ad and when you have to keep it more professional. Certain posts such as the makeup or fashion related ones, for example, can help you sound a little more professional when it comes to your ads, as the character of these articles doesn’t have to look overly professional or strict.

On the other hand, if you are talking about a certain marketing strategy or anything else that requires your audience to be focused on the main topic of the article, you will have to make sure that the ad isn’t distracting them from their reading experience.

In order to achieve this, you will have to make sure that the way you promote your ads is casual and easy to incorporate into your text. For example, if you are promoting a certain service, you can tell your audience something like: “You can give this service a try for yourself and see if it is what you are looking for through this link…”

This type of ad is still native to the topic of the post and it isn’t sounding too promotional or forced. In the end, it will perform a lot better with certain audiences so you need to be mindful about when and how you promote each ad in order to make it interesting for each individual reader.

Using the ads you promote to your advantage

Ads can be a great way for you to make a little extra revenue from your articles. By incorporating them in your posts the right way, you will be able to make them seem a lot more natural and also a lot more interesting for your readers.

Native ads are the type of ads which can help you make sure that anything you advertise looks a lot less forced and promotional and they can really be useful and interesting for the people that read your content.


Dorian Martin.

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