Importance of SEO in Digital Marketing with Its Benefits for Your Business

February 28, 2020 Blogging,Marketing,SEO in Nigeria

Importance of SEO is a vital element of digital marketing; as a matter of fact, every online business needs this to succeed on the internet.

An online business without a proper search engine optimization strategy will miss out on business on the internet; especially those free traffic from various search engines.

Let us look at this in another way – imagine you have a product; and this product is packed inside a bag with no label. How will you expect to sell it?

On the other hand, you have other competitors selling similar items. How do you intent to have a competitive advantage over your competitors?

As can be seen, the above questions need to be answered. So, this article will focus on the role of SEO in digital marketing.

Additionally, you will get an insight on the reasons why your business needs SEO; in order to compete in the digital marketing world.

For the purpose of individuals that are just getting to learn about SEO and digital marketing, I will start will the basic definitions.

If you are more advanced that the definitions, kindly feel free to click on the below sup-topics. This will take you to that sub-section of the article.

What is Search Engine Optimization (SEO)?

SEO is an abbreviation for “Search Engine Optimization”. It is the process of increasing a website (or its pages) visibility and ranking on various search engine result pages (SERPs). This visibility mainly focuses on the unpaid search engine results. That is to say, the free, or natural, or organic of the search result pages.

To put it differently, it can be defined as ……..

SEO is the action performed on a website (or webPages) to maximize its visibility on organic search engine result pages (SERPs); in order to increase the website traffic.

It is important to realize that search engine optimization is known by marketing experts as the most important marketing strategy in the twenty first century.

What is Digital Marketing?

Digital Marketing is that aspect of marketing that involve the use of digital technologies to market products and services; online or electronically through any of the modern day communication channels.

Such channels include the use of mobile phones, digitally display adverts, electronic billboard advertisement and many more.

The above was defined in one of our previous articles that focused on – Step-by-Step Guide on Digital Marketing Strategy.

As can be seen, digital marketing occur online or electronically. It present a wealth of opportunities to business owners and marketers looking to promote their products and services.

As an online marketer, do not limit to the use of one or two digital marketing strategy; try to experiment with different tactics. The subsequent result could maximize your marketing success rate.

The Importance of SEO in Digital Marketing

Relationship between SEO and Digital Marketing, Why is SEO Important, Role of SEO in Digital Marketing

Search engines are known to drive traffic to websites. In fact, they drive more traffic to a website than any other form of online traffic driven strategy.

Inasmuch as you have a website, you need to understand some of the best ways to drive traffic to your site.

SEO is an important arm digital marketing. It complement some of the other techniques use for online promotion; in a more effective way.

Regardless of your business size or the industry your trade in, here are the importance of SEO for your consideration.

1. Branding benefits from the importance of SEO

The brand of your organization is important. In fact, growing your business brand should be your number one priority. It has an effect on how others see your business.

For this reason, your brand could determine how profitable your business is.

The use of search engine optimization strategy could help you with branding; not only will it send positive signal to your prospects, but also signify that your business is worth trading with.

Sometimes, measuring your brand equity is important. According to Proquest.com in Understanding and measuring brand equity, there is an issue understanding how brand are built.

This is where the importance of SEO in digital marketing comes in; the proper use of the strategy gives you countless benefits.

How to Use SEO to Improve Your Business Brand

SEO to Improve Your Business Brand, Branding with SEO, Inbound Marketing

In order to build your brand with SEO, you will need to pay more attention to User Experince (UX). This is a vital part that most not be ignored. As a matter of fact, SEO is all about improving user experience.

‎To emphasize, user experience is important in Google ranking.

With SEO, you can build your brand with a process known as inbound marketing methodology.

What is Inbound Marketing?

Inbound marketing is the strategy used by website owner to attract customers to their website; via valuable content creation and overall user experience.

On the whole, this strategy has been proven to help companies drive an average of 40% growth.

With inbound marketing methodology, you should be able to:

  • Attract prospects: Create value added contents.
  • Engage audience: Your content should get their inner mind involved.
  • Delight: They should be pleased to have read your content; that is to say, you have provided them with a solution.

As shown in the diagram above, mastertering the process properly, fulfilling all is that is required, then, you will be building a solid brand.

To enumerate, you can grow your brand with SEO by incorporating the following in your website and its contents:

Headings: Your post heading should relate to your content.

Easy site navigation and structure: Ease of site navigation is important.

Site speed: Your website pages should not be slow to load.

Useful Content: Content created and published should add value to readers.

Mobile Usability: Your contents should be mobile friendly.

For more information on ways to improve your content creation, take a look at content marketing strategy tips; also, Google provides you with – 4 simple steps to designing a strong user experience.

2. Source of Website Traffic

You cannot talk about digital marketing without mentioning search engine optimization (SEO).

Search engine optimization is not only good for driving unlimited free organic traffic to your site, but also considered to be one of the best and most cost-effective online marketing strategy.

In a word, SEO has proven to be inevitable.

What is search engine traffic?

Search engine traffic are audiece that visit your site from the results displayed on search engine result pages (SERPS). It can also be define as visitors that discover your website from the result of searched keyword in a search engine (Google, Bing, Yahoo).

Generally speaking, organic search is the top source for generating website traffic. Therefore, those traffic can easily be converted to paying customers.

In order to get the best out of website traffic, your click through rate must be high. That is to say, the number of click your website page receive for every impression on search results.

3. Build Trust and Credibility

Build Trust with SEO, Benefits of SEO, Business Credibility

Business credibility does not happen over night, it takes time to build. Similarly, consumers and prospects get to trust your business over time too. As a matter of fact, you can achieve both simultanously.

SEO is one of the important factor in building business credibility; it will not only help in brand recognition, but also build trust among your site users.

In the early days of search engine optimization, many website could get ranked by engaging in blachhat SEO techniques. But these days, that is not possible.

You’ll have to build trust, credibility and authority in order to get an improve ranking on search engine result pages for your website.

First thing to remember, SEO in digital marketing is not a short-term strategy; it can only be earned and build over time.

How to build credibility and trust with SEO with your website

When looking to build credibility and trust with your website, always put your audience in mind. That should be your first priority.

As a matter of fact, everything you do within your website, will have an inpact on your business as a whole. Therefore, you business credibility has a lot to do with your audience’s perspective.

Here are ways to build credibility and trust with your website.

4. Become an Authoritative Website in Your Industry

5. Impact Positively on Website Bounce Rate

6. High Returm on Investment

7. Long Term Marketing Strategy

8. Influence Buyers Decision

Other Benefits of SEO

9. Cost Saving

10 High Online Visibility

11. Increase in Click Through Rate

SEO in Digital Marketing is important in today’s world of business. As a matter of fact, many organization will prefer to implement SEO marketing strategy than other form of advertising.

Although, search engine optimization may have its own limitation, but, it can produce the best result if implemented properly.

While there are many ways in which website owners market their business in this digital world, search engine optimization is proving to be a reliable promotional method.

Not only will its practice get you to rank high on search engine result pages (SERPs), but also helps the site in concern with competitive advantage online.

Search Engine Optimization is a branch of digital marketing that is significant to any online business owner.

What is the importance of SEO in Digital Marketing?

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