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While Search Engine Optimization (SEO) principles keep changing shapes year in, year out, they are still an indispensable component of a healthy marketing strategy and high sales.It’s even safe to assume that a business is bound to fail if it doesn’t invest the time, effort, and resources into adequately optimizing their website to the current SEO standards.This may sound overwhelming, yet there are a few simple quick and straightforward tips that will have a considerable impact on your revenue. In this article, we’ll look into 7 essential SEO solutions that will considerably boost your traffic and sales. 1. Optimize page load time Page load time is by no means a recent issue. It’s been almost ten years since Amazon has conducted a famous study that suggested that every 100 ms of page load latency cost them approximately 1% of their total sales, which is an astronomic amount of money, given the company’s revenue.As a result, businesses started working on their page load optimization in order to minimize the number of potential customers that simply left their page due to its loading too slowly. A more recent study conducted by Akamai suggests that a website that takes 100 ms longer to load can cause a 7% dip in a site’s conversion rates and a 6% decrease in sales.How can businesses address this issue?The first thing you should do is try optimizing the size of the media files you’ve uploaded to your site, especially the images;Optimize dependencies, such as plugins, scripts, and CMS scripts;Optimize cachingReduce cookie size; andUse Google’s Page Speed Insights. 2. Run a great blog Blogging comes with a broad spectrum of benefits when it comes to search engine optimization. A recurrent theme in running an excellent blog is creating useful content.At this moment, Google’s primary focus is offering high-quality content to the users looking for a particular type of data, because that will motivate them to use Google repeatedly. If, for example, a person enters a search query, clicks on a link from the search results, and immediately leaves the site — Google will typically penalize it, lowering its rank in the search engine’s results.An excellent blog will motivate people to visit your site more often and will create brand authority, which are essential factors for increasing sales. Similarly, blog entries are great for integrating long-tail keywords, which are so important in all niches and facilitate finding your site on the web. 3. Write for people Ten years ago SEO optimization was pretty much synonymous with keyword stuffing and unnatural sentence formation. SEO specialists would generate absolutely unreadable texts that search engines would find appealing, which would, in effect, help websites rank higher in search results.Today, fortunately, keyword stuffing is no longer a thing, and engines have shifted their focus towards a more user-friendly text optimization policy by favoring readability over keywords.So how do Google and other search engines identify what qualifies as user-friendly content? Readability. A common standard of measuring readability is the Flesch-Kincaid score. It’s essential to mention that this isn’t Google’s official metric, the Flesch-Kincaid scale is a good way of understanding how accessible your text is to an average person.Readability is an essential factor for engagement. People won’t be motivated to interact with your site if they find your content impenetrable and intimidating, using long sentences and obscure verbiage.Optimizing your readability will allow you to:Considerably decrease the bounce rate on your site’s pages.Increase the total amount of time users spend on your website, which is another critical SEO signal.Communicate the message to your customers in a much more comfortable manner.Motivate users to distribute your content on social media. 4. Optimize for voice One of the most significant changes in the way people search for things on the web has been voice tech. People are now submitting many voice-assisted queries as the technology becomes more prominent and widely accepted. Considering that there’s a difference in the way we search for things via text drastically differ from the way we search via voice, businesses need to start including this type of optimization into their strategies, in order not to miss out on traffic and sales. According to Google, at the beginning of 2018, users submitted over a billion voice requests every month. Naturally, this number has grown considerably starting with 2019. Optimizing for voice search implies a host of changes that businesses will have to do in regards to their content, especially when it comes to syntax and wording. Content will often have to become more skimmable — more numbered lists, bullet points, more straight-to-the-point information. Content will have to get to the point immediately since these requests will often be read by voice assistants, which implies that a person is looking for a quick answer, not an essay. Here are a few basic things you’ll need to look into, in order to optimize for voice:Write content that is worded in a more conversational mannerIntegrate many FAQ’s into your articles that would answer common questions in a concise mannerDon’t forget about long-tail queriesFocus on providing your potential customers with value rather than prioritizing keywords.Of course, this list does not by any means exhaust all the changes you need to make, but it should provide you with a general direction of where your SEO strategy should be headed. 5. Don’t leave mobile out A vast number of search inquiries are made from a mobile device, and many countries are now becoming mobile-first, which suggests that companies need to invest a considerable amount of time and effort into optimizing their sites for mobile. Failing to do so will most definitely harm your SEO efforts and make you miss on traffic and sales.Over 80% of top-ranking sites on Alexa are optimized for a frictionless mobile experience.Plus, according to the same article, nearly half of users will typically use search engines to shop for or research products, which makes it problematic for vendors whose sites aren’t welcoming of mobile users. 6. Always add meta descriptions Meta descriptions are pretty much 155-character-long descriptions of what the user is about to find on the page they’re about to access from a Google’s search result page.To some extent, meta descriptions are a great way of informing the user, but many businesses also use age-old copywriting techniques to stimulate customers to click on their page specifically.Here are a few examples of meta descriptions that vendors have crafted for their websites. As you can see, we’ve searched for meditation cushions. This is what we found:Insert cushion SERPWhen thinking about how to better word your description, remember to focus on actionable verbs, used in an active voice. A few suggestions would be:Purchase.Discover.Check out. 7. Use keywords in your product titles Properly optimizing the name of your products will allow Google to understand what exactly you have for sale, which will help your products rank higher.In order to maximize the effect, make sure that both your title and product description are keyword-rich.“When optimizing your product descriptions, don’t focus on selling, but rather think of why users look for this type of product. Try to answer questions that your potential customers might have in regards to the product. While rich with keywords, don’t forget that you must focus on readability.” — Anna Duran, Marketing Specialist at Supreme Dissertations. Conclusion In order to attract new customers and grow your revenue, SEO is an imperative step you need to take.Optimize the speed at which your pages load and make sure your site is mobile-friendly. This will grow your position in rankings and help you convert more potential clients into loyal customers.Make sure you create compelling meta descriptions that will act as calls-to-action.Optimize your product titles so that they also rank high in search results.And most importantly, write good content that people will enjoy. This will help you grow your reputation.Good luck! Author: Estelle Liotard.

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