5 Tricks in Business Writing for Real Estate Professionals

October 18, 2019 Business,Marketing,Real Estate

When it comes to the real estate marketing, words are as important as photos. For this reason, you must be good with your business writing skills.

You can have the best pictures for your property. But, you will also need an appealing description to convince potential buyers. When writing content for real estate, you should also know very well the local specific terminology.

For example, while in one area, “light” can mean an apartment with plenty of sunlight, in another city is can be redundant. In addition, explicit and sincere content can also reduce the sale time.

When your potential buyers understand immediately what you are selling and what you can do for them, it will become easier to make a decision and finalize the sale.

So, if you want to discover which are the top tricks to apply in real estate business writing, then you should keep reading this article and find everything you need.

5 Tricks in Business Writing for Real Estate Professionals

1. Exaggeration is not always a winning strategy

Many real estate professionals think that if they exaggerate a bit when writing content, they will win clients faster and easier.

Unfortunately, reality has shown that things aren’t actually like this. It is great to talk about the most significant advantages that a property has.

However, it is not fair for your clients to miss the description of some flaws that they should be aware of.

For instance, you can tell your buyers that they will have a “bonus room” if they choose a respective property. But, you should also give them details about the room’s living conditions, if it has enough windows or emergency exits.

Moreover, you should also be well aware of the most critical decision factors that buyers from a specific area consider. For example, in Manhattan, the house’s lighting potential and the building’s age represent a crucial factor.

You should also keep in mind that even though you exaggerate a lot, the potential buyers will also ask to see the property.

This will be the moment when they will discover that everything you mentioned in your content was not 100% true. So, wouldn’t it be better to avoid such embarrassing situations?

2. Incite your buyers’ imagination

Exaggeration is not good, but this doesn’t mean that you cannot add a few phrases to make your real estate content stand out.

Apart from giving them details about the property’s technical parameters and renovation state, you should also make your buyers use their imagination a little bit.

For example, if you are selling a property that has a nice and clean back deck, you can do more than just mentioning it in your content.

You can add a simple phrase suggesting how relaxing your client’s mornings would be on this deck. This is a simple add-on that can immediately determine your buyers pick up the phone and call you.

On the other hand, you shouldn’t add such phrases everywhere in your text. Your real estate content should be clear and organized.

It is more than enough if you have one or two features that you can combine with this type of description. If you don’t find inspiration for such descriptive words, you can take a look at articles published by professionals writing services, like TrustMyPaper or GrabMyEssay, and learn from them.

3. Make it as personal as possible

Some of the most attractive real estate business content have the author’s personal touch. Any new beginning is challenging. You most probably remember how it was when you bought your first properties, and you started your real estate business.

However, after all the struggles and painful moments, you managed to have a successful physical or internet business. This can be the starting point for your content, which will also help you show your readers that you are a professional in your field.

Moreover, by adding personal examples and stories from your past experiences, you will also create a close connection with your audience. This is a business writing skill that you can practice.

They should feel that you can deliver what they need and start trusting you. In addition, you can add happy stories from your past clients.

This is how you will show your readers that you have strong expertise in real estate, and you are able to meet their needs. By using words like “you” instead of “we,” you will build a personal relationship with your clients and connect with them faster.

4. Don’t forget to include your qualifications

Real estate is a very competitive industry; therefore, your business writing skills should be a top notch. If you want to be a successful professional, you will need more than strong relationships with your partners and clients.

There are plenty of business owners just like you on the market who can immediately contact your potential buyers.

Thus, staying ahead of your competition also means to be continually participating in training classrooms and stay updated with the latest certifications for your niche.

Once you have obtained them, you shouldn’t keep them just for yourself. You can win your clients’ trust and loyalty by showing them that you are a certified real estate expert.

People appreciate those professionals who emphasize their abilities and can address their concerns immediately. A convincing real estate copy that also includes your latest qualifications will bring relevant leads to your portfolio.

5. Don’t lose your regional focus

The real estate market is very geo-specific. When you decide to open a real estate business, you should carefully choose your region of interest.

The next step is to get to know it very well and understand the market’s specifics as if you were living in that area. You should give your clientele the feeling that you are a person who has lived many years in that neighborhood, and you talk from your personal experience.

Moreover, knowing the local market very well will help you identify several keywords that will rank you higher in local search results.

It is not enough to just write compelling real estate content for your audience. It is also crucial that your clients will find you and start talking about your portfolio.

Thus, getting as much local and regional knowledge as possible will help you have a strong understanding of what your clients really need.

Final thoughts

There’s no doubt that words have power. So, when you write for your real estate business, you should use all your “weapons” to develop a relationship with your potential clients.

Using personal examples and avoid exaggerations will increase your chances of closing more housing deals than you could imagine.

It is also essential to not write like a robot. Give your buyers relevant details on each property but also use one or two phrases to make them imagine themselves living in that place.

Finally, you should try to stay updated with what happens on the local market and gain as much knowledge as possible on the current trends. This strategy will help you show your clientele that you “did your homework,” and they can trust you.

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