Digital Marketing Made Simple: A Step-by-Step Guide with Strategy

Digital Marketing Made Simple: A Step-by-Step Guide with Strategy

Digital Marketing is one of the 21st century catchword used when it comes to online and offline business promotion with the use of digital technology. Even if it is a catchword, it is here to stay; as a matter fact, digital marketing has help many businesses to achieve greater height. Not only in brand promotion, but also in helping in the sales of products and services. In the course of the article, you will find me using words like – electronic or data-driven marketing; in a word, they are also another word used for digital marketing.

One great advantage of electronic marketing is that it broken lots of business marketing barriers. That is to say, there is no limit to what you can achieve with the right electronic marketing strategy.



For example, I live in Nigeria and with the use electronic marketing, I have been able to sell my services to various companies all around the world. Not only has my data-driven marketing strategy helped in selling my services. but also helped me build a reputable brand for my business.

Therefore, your business can achieve greater height with the use of an effective data-driven, electronic marketing strategy.

I have used online marketing to drive customers to my business is such a way I never expected; you too can achieve this. Starting out, I was able to take advantage of Robert Kiyosaki’s book on “The difference between sales and marketing“. The book explained the various marketing tools you can use to promote your business.

At the present time, most of what Robert wrote about still work but, there are more marketing tools that are more effective to drive sales for businesses.

Without taking too much of your time, let us dive straight into defining digital marketing.

All you need to know about Digital Marketing

In this article, we will focus on the below aspects surrounding digital marketing.

  1. What is Digital Marketing?
  2. Types of Digital Marketing.
  3. Roles of Digital Marketing to an organization.
  4. Digital Marketing Strategy.
  5. Courses and training on digital marketing.
  6. Job availability within digital marketing industry.
  7. Digital Market’s salary

Without too much ado, let us dive into the main subject of the article.

1. What is digital marketing?

Digital Marketing is that aspect of marketing that involve the use of digital technologies to market products and services; online or offline through any of the modern day communication channels. Such channels may include the use of mobile phones, digitally display adverts, billboard advertisement and many more.

By and large, is it one of the new sophisticated buzzword used by the technology gurus or what exactly is it? or better still, is it the word used in the 21st century for marketing?

Does using the word make you a smart individual?

Let us find out!

Let us look deeply into digital marketing definition.

Digital Marketing Definition

Different from the traditional ways of marketing, digital marketing has evolved from what it was originally known to be. On the other hand, its existence has helped many businesses to be more profitable.

In a more direct way, it can be define an a way of promoting your business products, services or brands using one or more of the available electronics media; this is totally different from the traditional ways of marketing.

For example, the use of various desktop and mobile applications to drive traffic and sales; it can be considered as one of many ways of the modern day digital marketing strategy by business owners.

In spite of the fact it is a buzzword, it has also being proven to be the most effective way to market. As a matter of fact, businesses using digital marketing strategy to promote their brands are reaping the benefits. In other words, they have seen an improve sales in their businesses.

As we have been able to define the term and how it may help business owners grow their business, it will be a good idea to look at the types of digital marketing that is in existence.

2. Types of Digital Marketing

It is important to realize the various type of digital marketing options available to oneself; and at the same time, which one will be more effective to drive customers to one’s business.

This section will go through all the available various options as we know today.