Creating a Website: Responsive VS Mobile

Creating a Website: Responsive VS Mobile

Creating a website for people or businesses now sounds like a broken record. Every Internet-savvy person appreciates why a having a website is critical to the success of their endeavors.


The question most of the time regarding creating a website is whether to use responsive

web design for one-size-fits-all website or create a mobile website that is separate from

the desktop/main website.


From layman perspective, creating a website that is responsive is the best simply because

you a website that is optimized for of your online channels. But, it is not that easy.

Yeah, choosing between using responsive web design and creating a website fully optimized

for mobile devices, is not that simple.

Mobile Friendly VS Responsive Design

Why is creating a website a pain in the ass?

51% of all digital ad budgets in 2016 were spent on mobile.IAB/PricewaterhouseCoopers


This is just one of the stats that tells you how paramount mobile optimization is to everything digital.


If you do not want to lose the bulk of users of your digital platform, optimizing your content and platform for mobile is compulsory.


You sure need to give prominence to mobile optimization in your efforts to sell your market in this era.


Does that mean you need two websites?


What Nigerian economy is saying right about now does not favour a small business having to develop and run two separate websites for desktop and mobile users. Yet, you need a website that will work seamlessly on PC and mobile devices (smartphones, iPad and tabs).


Is Responsive website better than mobile website?

No. Neither is better in the real sense of it. What you should do instead of comparing is to decide whether responsive web design will help you achieve your objectives better than mobile website. Or, vice versa.


How to decide responsive website VS mobile website?

User experience is paramount in creating a website. You don’t want to create a website that frustrates mobile users. That is a certified killjoy for conversions.

READ ALSO: Digital Marketing Tools for Small Business in Nigeria


Creating a Website: Difference between Responsive Website and Mobile Website

Creating a Mobile Website, Creating a Responsive Website, Creating a website

Let’s first differentiate between responsive website and mobile website, then consider criteria you should consider in order to choose between responsive and mobile when creating a website.


Mobile traffic as a share of total global online traffic in 2017 is 52.64%.  –


What is a Responsive Website?

Responsive is a conventional website, like an everyday website, with features that enable it to adjust to various screen sizes of your audience’s devices.


If you want to know what is responsible for that real-time adjustment, talk to me in camera or consult an honest web designer who won’t call Albino a White guy for you.


What is a Mobile Website?

Mobile website is designed specifically for the smaller screens and touch-screen capabilities of smartphones and tablets.


Mobile website takes into consideration mobile web browsers, screen size, uploading speed of mobile devices, network speed, and the volume of data/file on your website against the capacity of mobile devices.


Learn how to drive traffic to your website, at the same time, check out The Best Website Builders of 2017, in case you are confused on platforms for creating a website.


Creating a Website: Responsive VS Mobile?

Responsive website is a design style that responds and conforms for all devices. It is also known as “RWD”. While Mobile website is a top level website with a mobile version inside a folder. It also known as “Adaptive Web Design”.


Creating a Website: Responsive VS Mobile?

Google has said that it ranks sites optimized for mobile higher in mobile searches. Google recommends responsive web design, meaning your responsive designed site will rank as well on mobile search as a site designed specifically for mobile. –Moz Blog


Check if your responsive website passes the Google Mobile-Friendly Test.  If it passes, then you are good to go with regards to ranking for mobile searches.


However, being a responsive website or a mobile website does not guarantee great SEO performance.


SEO Audit for Websites: Mobile or Responsive

You need thorough SEO audit done on your website to detect technical fixes required, crawling issues and reasons your website may not be crawled, indexed and displayed in search queries.,

SEO Audit, Free SEO Audit, Digital Matketing Tool

Creating a Website: Responsive VS Mobile?

Responsive website is more restricting and difficult to work with. Responsive design and load speed is more easily compromised by:


  • Adding 3rd party applications and widgets,
  • Too many Google Fonts
  • images that are too large and/or do not include responsive widths


It is more difficult to integrate elements and apps specifically for mobile, or specifically for desktop into a responsive design. While, mobile website includes extra pages and content which can be beneficial for SEO if you have unique or different page copy on the mobile site.


Some experts estimate that nearly 2.6 billion people — over 1/3 of worldwide consumers — will use smartphones by 2018.  –eMarketer


Creating a Website: Responsive VS Mobile?

If you plan no major design or layout changes in the nearest future, responsive website would be compliant for many years.


While, as you update mobile website over many months and years, typically the site will include many more pages and more design elements on both the full site and sub-site.


Would you rather limit the future growth of your business to save cost since responsive website helps you cut cost?


READ ALSO: How to Start a Blog: Why Small Business Needs Blogging


Creating a Website: Responsive VS Mobile?

Responsive website is good when you do not need to include a lot of page text, many products, or require large tables of information. But, mobile website is fine when you want to target desktop computers and mobile devices separately.


Above all, responsive website works fine for a small business which needs to upload few web pages. But, a mobile website does great for a sophisticated business, like ecommerce, that wants to target specific devices to achieve better user experience and better SEO performance.


This website builder review chart compares key features based on our opinion & feedback from other users.


Now, you have good reasons to choose either responsive or mobile when creating a website, get your website up and running in organic search by getting free SEO audit today.


Request for FREE SEO AUDIT today!

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